Entries by Gino Cobarrubias

Scaling Self-Service Analytics Without Losing Control in an Enterprise B2B Organisation

A global enterprise B2B organisation operating across multiple regions sought to expand self-service analytics to reduce reliance on central data teams and accelerate decision-making. Sales, marketing, finance, customer success, and operations leaders all required faster access to performance data — particularly as AI-enabled tools were introduced to assist with forecasting, pipeline analysis, churn prediction, and revenue reporting.